If I Ran Your Social Media for a Month, Here’s Exactly What I’d Post

When chatting to people about their social media marketing, one of the most common questions I get is around what kind of content they should be posting.

This comes up a lot for libraries and community organisations.

I know coming up with content week after week can be tricky.

But the goal isn’t to create more content.
The goal is to create good content — and learn how to repeat this well.

Think:

• Clear messages

• A few repeatable post types

• A rhythm you can actually stick to

Instead of trying to come up with something new every time, build your social media content around a small number of themes and repeat them in different ways.

Here’s what that looks like in practice.

What to Post as a Library

Most people don’t fully understand everything your library offers.

So your role is to gently, consistently show them.

A simple, effective social media strategy for libraries focuses on four key content types:

1. Services (weekly)

eBooks, study spaces, programmes, resources
Clear, simple explanations of what’s available and how to use it

2. Events (ongoing)

Promoted in layers, not just once
Repeat posts so people actually see them

3. Community and people (weekly)

Staff, visitors, real moments
This makes your library feel welcoming and human

4. Reminders (weekly)

Free, accessible, for everyone
These messages need repetition

What This Looks Like Over a Month

Your social media content plan might include:

• A service spotlight

• An event promotion (shared multiple times)

• A staff or community moment

• A “did you know?” post

• A reminder of what’s available

Same core message: the library is for you.
Just told in different ways.

This is what a consistent social media strategy looks like in practice.

A Simple Social Media Content Strategy That Works

Even across different industries, the approach stays the same.

I’m not trying to be endlessly creative.

I’m:

• Repeating key messages

• Using a few reliable formats

• Showing up consistently

That’s what builds recognition.

And it’s what helps your audience understand what you do — and remember you when it matters.

A Quick Note on the Current Economy

I know things feel uncertain right now.

Budgets are tighter.
Decisions take longer.
People are more cautious.

But the organisations that continue to invest in their marketing — even in a measured, thoughtful way — are the ones that stay visible.

They stay top of mind.

And when things settle, they’re the ones people remember.

Whereas organisations that stop showing up often find themselves having to rebuild that visibility from scratch.

Final Thought

If I ran your social media for a month, I wouldn’t post more.

I’d post more intentionally.

Clear messages.
Repeated consistently.
In ways your audience can actually absorb.

If you’d like help building a simple, repeatable social media plan with your team, you can find more here:
👉 https://vervesocialmedia.com/services

FAQs

What should libraries post on social media?

Libraries should focus on a small number of repeatable content types, such as service spotlights, event promotion, community stories, and regular reminders about what’s available.

How often should community organisations post on social media?

Consistency matters more than volume. A simple weekly rhythm using repeatable themes is more effective than posting frequently without a clear structure.

How do you stay consistent with social media content?

Focus on a few core content themes and repeat them in different ways. This makes content easier to plan, faster to create, and clearer for your audience to understand.