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A collation of blog posts sharing all the best tips and tricks I’ve learned in my 13+ years working in social media. Ideal for business owners and new social media managers looking to enhance their knowledge. Expect new posts each month!
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![Growing organically on social media - my top tips](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/1717724911792-4J7PNQIL6US3BIS7I81D/DSC07780.jpg)
Growing organically on social media - my top tips
I’ve been a social media manager for 13 years now which means I’ve seen it ALL. When I first started managing social media platforms, businesses weren’t even on Instagram yet and nobody knew what ‘influencers’ were. If you had 500 followers on Facebook, your posts would reach at least 450 people. But these days it feels like it’s impossible to reach your audience. Everybody’s attention spans are so tiny and the trends are constantly changing. More and more it’s feeling like social media is a pay to play game.
I wanted to write this blog post to share some tips to help you grow organically. Organic growth on social media is all about increasing your follower base and engagement without paid promotion (boosted posts, Facebook ads etc).
![From planning to success: creating a winning social media strategy](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/1714615963535-DLVXVTRKSBI8VZOLN4JO/DSC05773.jpg)
From planning to success: creating a winning social media strategy
You’ve probably seen loads of information online about social media strategies and why they are so important. But unless you’re a social media manager or marketing professional you probably don’t understand why we’re constantly banging on about them.
![Streamline your work day with these productivity tools](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/1711599932205-T8U2SBKTJMGNQE6ZIW1L/DSC08096.jpg)
Streamline your work day with these productivity tools
Life as a social media manager and business owner can be very hectic. Here is a look at four of my favourite tools that help keep me organised and streamline my workday as much as possible.
![Effortless social media content planning](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/1706931055442-Z65P0NPO5MRF13WW0M4I/DSC07892.jpg)
Effortless social media content planning
Are you ready to transform the way you plan your social media content? In this blog post I’m sharing tips, tricks and tools that have helped make content planning much simpler over my 13+ years as a social media manager. Trust me, planning your social media content can be as enjoyable as scrolling through your Instagram feed!
![Social media policy - yep, you need one.](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/1704939460953-P4FW9GPOOOXJ6PPFJVVU/DSC07957.jpg)
Social media policy - yep, you need one.
Social media policies aren't just bureaucratic paperwork; they're a shield and guide for your business in the digital world. They help protect your company's reputation, prevent legal issues, and provide clear guidelines for your employees.
![](https://images.squarespace-cdn.com/content/v1/6513ef2502ea6a6a5f473a59/cc87da55-4653-48ab-b5cf-dd80dc746e70/DSC07861.jpg)
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I’ve been a social media manager for 13 years now which means I’ve seen it ALL. When I first started managing social media platforms, businesses weren’t even on Instagram yet and nobody knew what ‘influencers’ were. If you had 500 followers on Facebook, your posts would reach at least 450 people. But these days it feels like it’s impossible to reach your audience. Everybody’s attention spans are so tiny and the trends are constantly changing. More and more it’s feeling like social media is a pay to play game.
I wanted to write this blog post to share some tips to help you grow organically. Organic growth on social media is all about increasing your follower base and engagement without paid promotion (boosted posts, Facebook ads etc).