A few weeks ago, I was working with a team that felt frustrated with their social media.

They were posting regularly enough and they had plenty of ideas for content. They also genuinely cared about their community. But yet, social media still felt harder than it should.

The interesting thing was that their problem wasn't content. It wasn't the algorithm. It wasn't even a lack of time. The real issue was that they had outgrown their current way of working. Which got me thinking...

Most organisations never stop to assess how strong their social media foundations actually are.

Instead, they focus on symptoms:

• We need more engagement.

• We need more followers.

• We need better content.

• We should probably be posting more.

But before you can improve something, it helps to understand where you're starting from.

So here's a simple check-in.

The Social Media Foundations Check

Give yourself one point for each statement that's true.

Strategy

☐ We know who our primary audience is.

☐ We have 3–4 key messages we consistently communicate.

☐ We know what we want social media to achieve.

Content

☐ We have a content plan or calendar.

☐ We aren't constantly scrambling for content ideas.

☐ We know which content performs best with our audience.

Workflow

☐ Everyone understands their role in the social media process.

☐ We have a clear approval process.

☐ Social media doesn't rely on one person remembering to do everything.

Engagement

☐ Comments and messages are checked regularly.

☐ We respond to enquiries in a timely way.

☐ We actively build community rather than simply broadcasting information.

Measurement

☐ We review our analytics regularly.

☐ We know what success looks like.

☐ We use insights to improve future content.

Your Score

0–5: Reactive

Social media is happening when time allows.

You're probably relying on good intentions, heroic effort, and occasional bursts of motivation.

This is exhausting.

6–10: Building

You've got some good foundations in place.

But there are likely gaps creating friction, inconsistency, or uncertainty.

You're making progress, but it probably feels harder than it needs to.

11–15: Confident

Your social media is operating as a system rather than a collection of tasks.

You have clarity around roles, content, goals, and measurement.

At this stage, you're in a great position to build on what's already working.

What happens next?

If you scored lower than you'd like, don't panic.

This is a great prompt to spend some time identifying where your biggest & most achieveable opportunities are.

Sometimes a single change to your workflow can save hours every month. Sometimes clarifying your key messages unlocks months of content ideas (the dream!). Sometimes assigning clear ownership transforms consistency overnight.

The challenge is knowing where to start.

That's exactly why I created the Social Media Breakthrough

The Social Media Breakthrough is designed for organisations that know they could be getting more from social media but aren't sure what's holding them back.

I'll look at what is working, what's not working/being missed and what to focus on next so your social media can start doing it's job properly.

Here’s how it works after you purchase:

• You’ll be sent a short form to fill in so I can get a clear picture of where you’re currently at.

• Once I’ve received your information and reviewed your social media, I’ll record and send you a video walking through what I think your next steps need to be. I’ll share my screen and explain exactly what I’m seeing, what I’d change, and what I’d prioritise first.

• You’ll also receive practical advice on how to improve your social media, use your time more wisely, create more effective content, and stop wasting energy on things that aren’t moving the needle. Think of this as me stopping into your office for a visit and helping you out!

• Your personal, custom video will be sent to you within 3 working days so you can start taking action straight away!

Further details here: https://vervesocialmedia.com/social-media-breakthrough